Thursday, 20 June 2013

7AL jewellery new releases: Florals of hope for 65 roses

I'm really excited to introduce to you the new collection that I've been working on lately. This is a small collection that focuses on one design but a bigger concept. Please read on to find out the inspiration for this collection and share it with your friends and loved ones to help us raise money for Cystic Fibrosis.

Flowers of hope is a special collection that represents the hope that resonates from a situation that is less than ideal. It is meant to encourage you to appreciate all that is good around you.

Flowers of hope for 65 roses:

20% of the profits from this line are donated to the Cystic Fibrosis foundation in Victoria to aid research and support families living with CF.
‘65 Roses’ has been linked to Cystic Fibrosis since the 1950's when a little boy misheard his mother, Mary Weiss, talking about Cystic Fibrosis.
“I often say that only a child could turn something as horrible as Cystic Fibrosis into something as beautiful as Sixty-Five Roses.” – Mary Weiss

I chose this particular foundation because of our recent loss of one of my best friend’s beloved little sister, Rehana, who battled CF. She was the sweetest 15 year old I knew and always seemed to have a positive outlook despite her disease.

This perspex collection represents the positivity that exuded from Rehana and the floral shapes represent the hope and the association with ’65 roses’, or Cystic Fibrosis.

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Seven Autumn Leaves jewellery