Showing posts with label Interviews. Show all posts
Showing posts with label Interviews. Show all posts

Sunday, 2 March 2014

Interview: Fashion designer Kara Liu


I had the pleasure of meeting the lovely Kara Liu a few months back and had a preview of her creations that reflect her love for detail and the philosophy that ‘less is more’, which also happens to be my favourite design philosophy whether it's designing interiors of spaces or jewellery. I admire the perfection in her minimal colour palette, perfectly constructed forms and beautiful lines that she has achieved in her designs at such a young age. Read on to learn more about her and what she has in store for us in the next few months.



1. Tell us a little bit about yourself

I was born in Shanghai and raised in Melbourne. I don't particularly see myself as being super creative, I'm just very good at organising my thoughts into the visual design. 
I treat the creative process like 'controlled experiments'.
Some of my likes and dislikes...
I like clean things and big spaces.
I like lines more than patterns.
I like 'less' more than 'more'
I like squares more than circles. 
I like textures more than motifs.


2. Describe your background in fashion before you started your label.

I was trained as a fashion designer at RMIT's Bachelor of Design (Fashion), graduated with honours as the top of my class in 2012.
During uni I interned with Australian designers LIFEwithBIRD and Lui Hon. I also took part in MSFW 2012 and LMFF in both 2012 and 2013.
Then I proceeded to intern with Alexander Wang in New York. I worked the Womens RTW Department on the Fall Winter 13 Collection and the Resort 14 Collection.
Won a few awards here and there, including Glue Store Australia's One Percent Design Competition, which lead to a collaboration collection that will launch in Glue Stores nation wide in April.

3. Where do you get your inspiration from?

Details. Not details of anything in particular really, it can be something as interesting as the leg of a great pieces of Danish furniture, or something as mundane as the handle of a water kettle. I like to document these things in my daily life and sketch or drape from them. 
And textures. A lot of times a designs starts from an interesting fabrics. I always spend sometime in fabric markets overseas trying to source unique fabrics and trims.

4. What is the style you try to portray with your garments?

Minimal perfection would be a good way to put it. A very quite, refined, distilled aesthetics. Function is also very important. I don't add embellishments of the sake of it, it has the serve a purpose, either aesthetically or functionally. 


5. What is the most important lesson you've learned since starting your label?

Know your audience and design what you believe in and they believe in. 
And also learning how to step away from your work and look at the designs from afar, it helped me to see a lot of things that would have missed.

6. How do you see your label in 10 years time?

I don't have a plan by design. I'd like to see where it takes itself. For example I did a footwear collaboration with Belmore Bootmakers last year, which will launch in March. I have never thought that I will design shoes this soon but the opportunity presented itself so why not. The products are amazing!

7. What advice would you give to aspiring fashion designers?

Make sure this is really what to want to do. Because it is not an easy profession. But if this is truly what you love, then work hard, and have fun.



Kara is a very passionate and refined designer with a very impressive resume and line of work. We can't wait to see what her very own label has in store for us in the near future. You can check out Kara's work on her website and through her facebook page

Friday, 4 October 2013

Spade Of Hearts giveaway


The latest 7AL giveaway is this gorgeous bracelet from the new Melbourne-based online jewellery store Spade Of Hearts. Details of entering the giveaway are mentioned below but first, get to know the SOH co-owner and creative director as I ask her a few questions about the store and how it came about.


Tell us a little bit about yourself and what made you start Spade of Hearts

I’m Tamar, a 22 year old marketing and events graduate with a background working in fashion events, and I’ve teamed up with my gorgeous aunt/godmother, Taline, who has 26 years of jewellery experience behind her, to create the exciting new Australian fashion jewellery label Spade Of Hearts. The idea to start Spade Of Hearts came from a mutual love of jewellery between the two of us. We have always been a close pair and hunting beautiful pieces and swapping them as gifts has been going on ever since I can remember! It was a love of ours, and when the opportunity arose between graduate job-hunting misfortunes, we knew it was the time more than ever, to make the jump and make our passion our career.



Describe your label and what it offers.

Spade Of Hearts is an affordable and accessible Australian jewellery label, available online only . We base our collections on versatility; we want our buyers to get the most out of their purchases being able to wear them to work, to dinner dates, out dancing, as basics or as statements. We’re also an incredibly hands on team at SOH (Spade Of Hearts). Our buyers source all of products directly, minimising middleman mark ups ensuring our prices stay grounded, and our buyers get the most out of their hard earned cash. Every item is hand picked and limited edition. Our pieces range from one-of-a-kind up to 5 in quantity. This is our point of difference because it means we are able to keep prices nice and low leaving no room to discount, and more excitingly, it means we are able to continuously bring in different styles at a more rapid pace!


Where do you see the brand in 5 years?

We would love to expand Spade Of Hearts into other fashion areas such as bags and clothing. We want to be able to provide Aussie fashion enthusiasts with uncommon yet in-trend items, without being mass produced and also without the crazy price tag you usually see on such pieces. We love where this journey has taken us so far and are completely committed to keeping the label grounded no matter where it takes us!





THE GIVEAWAY!

To enter the giveaway and win this SOH bracelet simply follow one of these options or enter both for a double entry and double the chance of winning! 

Facebook entry: 

1. Like 7AL blog page on Facebook
2. Like Spade Of Hearts page on Facebook
3. Share the giveaway photo on your wall

Instagram entry:

1. Follow 7AL blog on Instagram (@7autumnleaves) 
2. Follow Spade Of Hearts on Instagram (@spadeofhearts)
3. Share the giveaway photo and tag #7ALxSOH 


- Giveaway ends Saturday the 12th of October 

- Only open to Australian residents*